Filipinos started to adapt to the new entertainment system since the introduction of digital television in the country. Netflix and other streaming sites have caught the attention of viewers and in return, they get monthly subscriptions for showing popular movies, English series, and Asian dramas. At the comfort of your home, you will be able to watch any of your favorite shows if you are subscribed to these digital services. And since Netflix is too costly for some Filipinos, ABS CBN was able to come up with something cheaper—the ABS CBN TV boxes! The love of our locals for TV shows has affected the company positively. Let’s see how much did they make out of these entertainment boxes.
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Since February of this year, ABS CBN has been getting constant demand for TV boxes. In fact, its sales grew by 20% since the first quarter of 2019. The company disclosed that from 7 million sold last February, it now records 8 million sales cumulatively. This means that there is a non-stop request from the Filipino market and 1 more million TV boxes were sold after 4 months. It can be noted that the adoption of the locals to the new style of watching has been growing since the first time ABS CNB launched the product in 2015. To add, the penetration in Metro Manila is 72%, 57% in suburbs, and 65% in Mega Manila as of August last year.
The jumping sales of the TV boxes of ABS CBN clearly indicates that the Philippines is slowly transitioning from analog to digital broadcasting. This is in line with the target of the Department of Information and Communications Technology (DICT) to transfer to digital terrestrial television (DTT). The DICT is giving broadcasting companies until 2023 to completely migrate and after that, all analog TVs will be switched off. All viewers must be aware of this so to give them time to prepare for a new phase that’s coming. And as far as investment is a concern, this will be a hit for the broadcasting industry.
Aside from the normal TVplus boxes, ABS CBN recently launched its mobile version called the TVplus Go wherein watchers can use their Android smartphones to watch live TV shows. This is actually a great idea since we all know that some people prefer using their phones when watching. Also, 16 areas across the country have DTT signal now including Metro Manila, Nueva Ecija, Bulacan, Rizal, Pangasinan, Laguna, Tarlac, Pampanga, Metro Cebu, Cavite, Cagayan De Oro, Benguet, and Batangas. During the first quarter of the year, the firm recorded an attributable net income of P856.35 million. It plans to solidify digital business in the coming months by allocation around 6 billion as capital expenditures.