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By: Marvin Germo | October 19, 2019

Fruitas IPO

Another initial public offering is happening this November! Wow! I’ve been talking about companies going public for months now and today, another firm made a disclosure that it will also be open to public investors. Fruitas Holdings, Inc., a very known food and drink kiosk operator, has received its clearance from the Securities and Exchange Commission (SEC) to launch its initial public offering (IPO) this November. This serves as a pre-effective clearance issued by SEC so that it could list its stocks at the Philippine Stock Exchange (PSE). Here are more details about this news.

Catch me in my live training events! (quick plug)

The heart of why I do these seminars is I want to build a generation of Filipinos with the right foundation in stock investing.  I want to bring smart investing to every Filipino around the world! If you would like to know more about how you could time the market check out the trainings below.

Stock Smarts Cebu – October 26-27,2019
Stock Smarts Singapore – November 6-10,2019
ICON Davao – November 30, 2019
Stock Smarts Manila – November 24, 25, December 8,9,15,2019

More Funding For Fruitas

The firm is grateful for the clearance as it can do a better job with this IPO. It says that this will allow them to serve its products to more Filipino consumers, employ more people, source more raw materials, and of course, contribute to the growing economy of the Philippines. Expect that after this IPO, Fruitas will become more transparent with their plans for the company as it is not just private investors who will benefit anymore but the public as well. Truly, investors deserve to get to know more companies like this and eventually invest in them.

About Fruitas IPO

Fruitas is to offer 533,660,000 primary common shares with an over-allotment option of 68,340,000 outstanding common shares. This will have a price of P1.99 per share. Overall, this takes about 28.2% of the company being offered to public investors. The target schedule of the offer period is to begin on Nov. 18 until Nov. 22. It will then be listed on Nov. 29. BDO Capital & Investment Corp. and First Metro Investment Corp. are the target joint issue managers, bookrunners, and lead underwriters of the firm during the IPO. Who’s excited now to invest in Fruitas?

Use Of Proceeds

The company is eyeing to generate at least P1.2 billion from the IPO. This will be utilized for its expansion plans, the introduction of new concepts, acquisitions, and debt repayment. From 400 stores at the end of 2016, Fruitas was able to build more stores to 949 by the end second quarter this year. Last year, its consolidated revenues went up by 37% to P1.58 billion because of strong sales from its stores. Some of the popular brands of Fruitas include Buko Loco, Buko Ni Fruitas, Fruitas Fresh From Babot’s Farm, Juice Avenue, Black Pearl, and John Lemon. It also owns Uno Cinquenta Food Park in Maginhawa and Le Village The Lifestyle Park in E. Rodriguez, Sr.

I’m excited to share my 5th book overall and the 4th book in the Stock Smarts series, Stock Smarts: Breaking the Resistance – How to time your traders perfectly. The heart of this book is to teach you strategic ways on how to come in and buy and sell stocks in a way where you come as the market is headed up and come out as the market is headed down. The book is now out and exclusive via Marvin Germo Book Orders.
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