Vista Land & Landscapes, Inc. (VLL) disclosed that the target of 1 Million housing units can be attained within 10 years because of the increasing demands particularly in provinces. The probability of reaching the million housing goal is aligned with Manny Villar’s vision to establish a million houses throughout his life. It seems like Villar has made the greatest decision to invest in real estate as local and foreign clients continue to patronize his business over other real estate providers.
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Currently, the listed firm has about 400,000 to 500,000 housing units in its portfolio waiting to be built. The firm offers variety of units and brands depending on its target area. Its housing segment located in Mega Manila has in fact generated 79% of its 2018 sales. It can also be seen that most of Camella’s property, especially the townhouses and subdivisions, are in the provinces of Cavite, Rizal, Laguna, Bulacan, and Batangas, which are more affordable compared to the market pricing in the Metro Manila. Apart from affordable units, the firm has its Brittany Brand which aims to target the high-end market.
Just recently, Vista Land has launched its Camella Condo Homes (COHO). It’s a project launched last February to offer cheaper condominium units. Today, Vista Land has extended to 146 municipalities and cities here in Philippines and the firm is looking to expand more after obtaining a total of 2,801 hectares at the end of 2018. According to the statement disclosed by the firm, they are setting all their investments locally as demands for housing units become higher and higher. Local demands alone give them a great opportunity in the country. This 2019, the company plans to launch residential and commercial projects worth P60 Billion.
Vista Land is indeed a successful investment of Manny Villar. Just last March 2018, Forbes magazine named him the richest man in the Philippines, succeeding Henry Sy who had been the position holder for the last 11 years. Today, Villar has a net worth of $5.5 billion, higher than its $5 billion in 2018. His net worth made him the 317th richest man in the whole world followed by famous Filipino entrepreneurs such as John Gokongwei Jr and Enrique Razon Jr who have $5.1 billion and $4.8 billion net worth respectively. The continuous success of Villar and his business leave us the probability that there are will be more success stories behind the Vista Land.